On-Demand Webinar

Navigating K-12 Crisis Communications: Stories from the Front Lines

Duration

60 minutes

Relevant for

Communication Leaders, Superintendents, Other K-12 Leaders

Join fellow district leaders for Navigating K-12 Crisis Communications: Stories from the Front Lines, featuring Sujata Wycoff of Boston Public Schools and Sarah Gillam of Fairbanks North Star Borough School District. Hear real-world insights on how leaders communicate with clarity and consistency during high-stakes situations—and how strong, coordinated communication helps keep communities informed and connected when it matters most.

Watch Webinar On-Demand

A crisis rarely stays contained. One inciting incident can lead to rumors, media attention, and pressure to communicate before facts are clear.

This on-demand webinar takes you inside the tough choices district leaders face as a crisis situation unfolds and evolves. You’ll hear from two seasoned K-12 communicators about real incidents that escalated quickly and posed unique challenges and risks.

In the webinar, you’ll explore situations like these:

Responding when there is no established playbook for what comes next
Deciding who needs to receive an alert and who doesn’t
Making the right call when the pressure is on

Learn how to respond to the events that crisis plans don’t fully prepare you for. Watch the on-demand webinar today.

Panelists

Sujata Wycoff

Chief of Communications and Press Secretary, Boston Public Schools (MA)

Sarah Gillam

Assistant Superintendent, Fairbanks North Star Borough School District (AK)