Private & Charter Schools

Deliver a family experience that attracts, engages, and retains

Attracting and retaining families takes more than great academics. It requires a connected, consistent experience that keeps families informed, engaged, and invested in your school community. ParentSquare is the school communication platform for private and charter schools that helps create exceptional family experiences,  strengthening enrollment, retention, and family advocacy.

Elementary students enjoying campus life at a private school, showcasing a vibrant school community and positive student experience.

Drive school growth

Create exceptional family experiences that strengthen relationships and keep families connected year after year.

An image showing two posts from different schools: an update and event from the middle school, and an update from the principal and weekly newsletter from the high school. The image shows how these posts connect teachers, parents, students, and administrators.

Simply daily operations

Simplify communications, websites, forms, payments, and more in one platform designed for small school teams.

Parent checking phone while girl makes crafts

Turn families into advocates

Turn engaged families into advocates who help drive enrollment, retention, and school growth.

Parent and child sit together using a laptop at home, with messaging highlighting key outcomes for schools: engage every family, build school community, and elevate the family experience.

A family experience that sets your school apart

From the first website visit to everyday communication, every interaction shapes how families experience your school. As a school communication platform for private and charter schools, ParentSquare helps create consistent, personalized experiences that attract prospective families, strengthen engagement, and turn them into advocates.

  • Keep families informed and engage
  • Build trust through consistent communication
  • Stand out from other school options
  • Create a sense of community and belonging
  • Turn families into advocates for your school
    A message composer showing 248 intended recipients and an option to rewrite the text with AI.

    Turn engagement into enrollment and retention

    From enrollment inquiries and onboarding to everyday communication and retention, every family interaction shapes your school’s reputation. ParentSquare helps schools create connected experiences that drive enrollment, strengthen retention, and turn families into advocates.

    Mockup of a private school website for Westmere Preparatory School featuring campus imagery, student life photos, academic program highlights, and ParentSquare branding.

    Showcase what makes your school unique

    Families choose schools that align with their values and aspirations. ParentSquare’s school communication platform helps private and charter schools create engaging websites that showcase their story, support applications and tours, and guide families from first impression through enrollment and ongoing engagement.

    ParentSquare has significantly enhanced communication and marketing at PACT Charter Schools, receiving strong support from the community. Families appreciate the centralized communication platform, while teachers and staff continuously adapt to better support students.

    Christine Erntson
    Director of Communication and Community Engagement
    PACT Charter School- Ramsey (MN)

    I have been with ParentSquare since the very beginning. There is no better way to communicate with parents, keep them engaged and informed, and share information.

    Kimberly Winters
    Principal
    St. Joseph School Danville (PA)

    ParentSquare has improved our charter school’s communications with our families by making it easier for teachers to communicate with their students’ families, automatically translating messages into home languages, and giving building administrators insight into school-to-home communication.

    Ben Harris
    Director of Technology
    Paul Cuffee Charter Schools (RI)

    Great tool, ease of use, ability to connect groups, access to multiple roles, classroom, athletics, field trips, advisories, check-ins, and forms to be filled. Families can set up what they want.

    Tim Powers
    Head of School
    Pinkerton Academy (NH)

    We needed to provide a tool for our families to streamline school-to-home communication that was secure, easy to use, and flexible. ParentSquare checks all the boxes and is user-friendly for both parents and staff.

    Celeste Akiu
    Principal
    Holy Family Catholic Academy (HI)
    01 / 05
    Trusted by private and charter schools
    Everything schools need to reach every family from ParentSquare Everything schools need to reach every family from ParentSquare Everything schools need to reach every family from ParentSquare Everything schools need to reach every family from ParentSquare Everything schools need to reach every family from ParentSquare Everything schools need to reach every family from ParentSquare

    Frequently asked questions

    What is the best communication platform for private and charter schools?

    ParentSquare is a school communication platform for private and charter schools that unifies communication, websites, forms, and payments into one connected family experience. It helps schools attract prospective families, strengthen engagement, and turn current families into advocates who support enrollment and retention.

    How does ParentSquare help private and charter schools with enrollment and retention?

    ParentSquare turns family engagement into enrollment and retention by creating consistent, personalized experiences from the first website visit through everyday communication. Engaged families become advocates who drive referrals and word-of-mouth growth—the lever that matters most when families choose schools.

    Can ParentSquare power our school website and admissions inquiries?

    Yes. ParentSquare includes school websites that showcase your school’s story and support applications and tours, guiding families from first impression through enrollment. Websites, communication, forms, and payments all live in the same platform.

    Is ParentSquare a good fit for a small private or charter school team?

    Yes. ParentSquare is designed for small school teams, simplifying communication, websites, forms, and payments so a limited staff can deliver a standout family experience. For example, PACT Charter School (MN) uses ParentSquare to centralize communication and marketing with strong community support.

    How does ParentSquare help private and charter schools stand out to prospective families?

    ParentSquare helps schools differentiate through a consistent, high-quality family experience across every touchpoint. A connected communication and website experience signals professionalism and community from the first interaction, and supports families in their preferred language across SMS, email, app, and web.

    How do schools attract and retain families?

    Schools attract and retain families by creating a connected, consistent experience that keeps families informed, engaged, and invested in the school community from their first interaction onward. ParentSquare helps schools build that experience by unifying communication, websites, forms, and payments into one platform, turning engaged families into advocates who support enrollment and drive word-of-mouth growth.

    Does ParentSquare support alumni and community engagement for private and charter schools?

    ParentSquare helps private and charter schools stay connected beyond the classroom. With Community Groups, schools can create dedicated spaces for alumni, booster clubs, parent associations, and volunteer networks—making it easy for the whole school community to stay involved and engaged.

    Can private and charter schools collect payments and run fundraising through ParentSquare?

    Yes, ParentSquare makes school payments easy for private and charter schools. Collect donations, tuition fees, event payments, and fundraising contributions directly through the platform—so your team can manage financial transactions without maintaining separate tools or third-party payment systems.