Stay informed with news, updates, and best practices on the ParentSquare blog.
Explore
Core Platform
AI Assistant
Provide families with instant answers, right from your website
AI Assistant for Smart Sites answers questions right on your district website in over 190 languages, using information from your webpages, including from PDFs and images.
The problem
Your website has the answers. AI Assistant helps families find them.
School websites contain a wealth of important information, but families don’t always know where to look for it. What this means for families and staff:
- For families: Information is scattered across pages, PDFs, and calendars. Most visitors end up calling the front office or emailing and waiting for a reply.
- For staff: The same questions repeat daily: enrollment deadlines, hours, transportation, even when the answers are already published somewhere on the site.
AI Assistant turns your website into an easier, more intuitive resource—helping families find what they need while reducing routine questions for staff.
Support every family
Ask questions in 190+ languages
Make information accessible to more of your community. Families can ask questions and receive answers in 190+ languages, helping them find what they need in the language that works best for them.
Search beyond webpages
Find answers hiding in PDFs and images
Important information isn’t always on a webpage. AI Assistant searches across your website, including PDFs and images, to surface answers that might otherwise be difficult for families to find.
Analytics to improve your website
Turn real visitor questions into a better website
See what your community is looking for. Analytics reveal the questions families are asking, helping your team identify information gaps and opportunities to use what visitors are actually asking to keep improving your site over time.
Match your district’s brand
Give the assistant your district's name and face
Make AI Assistant feel like part of your website. Customize its appearance to reflect your district’s brand and create a consistent experience for families.
“We love the AI Assistant on our district website. Visitors use it often to find exactly what they need without searching through pages, making it much more effective than a standard search — and seeing what questions our users are asking has helped us identify content we need to add or clarify.”
Teresa Phillips
Instructional Technology Coordinator
Flagler Schools
Instructional Technology Coordinator
Flagler Schools
01 / 01
FAQs
Frequently asked questions
What does a school website AI Assistant do?
AI Assistant is Smart Sites’ AI-powered assistant for districts and schools. Families can ask questions in natural language, right on your website, and get answers based on your published content—no digging through pages, PDFs, or calendars.
What information can AI Assistant search, and where do its answers come from?
AI Assistant searches content across your website—including webpages, PDFs, and images—and only pulls from what’s already published on your site, so responses stay grounded in your school district’s own content.
Can families ask questions in different languages?
Yes. Families can ask questions and receive answers in 190+ languages, making school information easier to access for multilingual communities.
Can we customize AI Assistant to match our website?
Yes. Districts can customize AI Assistant to reflect their brand, creating an experience that feels like a natural part of their website.
Can we see what families are asking?
Yes. AI Assistant provides analytics that help your team understand the questions families are asking. These insights can reveal common information needs and opportunities to improve website content.
Can a school website chatbot reduce calls to the front office?
Yes. By helping families independently find answers to common questions—enrollment deadlines, hours, transportation—AI Assistant reduces routine calls and emails to staff, without requiring your team to manually answer every question.
Does AI Assistant work on any website?
No, it does not currently work with websites built on other platforms. AI Assistant is purpose-built for Smart Sites so it can work directly from your site’s structure and content.
What does AI Assistant do when it doesn't know the answer?
It says so, rather than guessing. If an answer isn’t published on your website, AI Assistant tells the visitor it doesn’t have that information.
How long does setup take?
Setup is fast, and there’s nothing your IT team needs to do. Once AI Assistant is enabled, your site’s initial scan finishes in just a couple of hours, then it re-crawls automatically every night to keep answers current, with on-demand re-crawls available anytime.
Is AI Assistant included in the Smart Sites price?
AI Assistant is available as an add-on—your rep can walk you through pricing.