Make the switch to real family engagement

Replace fragmented tools with one platform that reaches every family, supports every staff member, and drives real engagement.

Too many tools, too many families left out

We hear it from districts everywhere: their current system just isn’t built for how families communicate today.

  • Messages don’t reach everyone
  • Staff juggle disconnected systems
  • Engagement is inconsistent—and hard to measure

 
It doesn’t have to be this way. Switch to a platform designed for how schools actually work—and how families actually engage.

Make the switch

Designed for every family

A single district app sounds simple—until families are juggling multiple systems across schools, programs, and districts. When communication depends on app adoption, messages get missed.

ParentSquare is built for schools, designed for families:

Every family, every channel

Reach 100% of families via SMS, email, app, and web.

In by default, not by chance

Our opt-out model means families are automatically included from day one.

Real two-way, no login required

True SMS two-way reply means parents can reply by text, no app or login necessary.

One platform, everything in it

Attendance, websites, and payments, all within the same platform families rely on for school communication.

One unified platform for better outcomes

When your communications, website, forms, payments, and attendance all live in one place—and actually reach every family—outcomes improve across the board.

A screenshot of the ParentSquare "Overall snapshot" dashboard against a pink background. Three data cards show 708 Students, 215 Staff and teachers, and 750 Parents. Below, a green donut chart indicates that 100% of students' families (708) are contactable. A "Smart alert" pop-up on the left displays the message: "Attention families: School will be closed March 12th for teacher work day."

100% contactability doesn't just improve messaging. It improves everything.

Websites stay current

Updates are published automatically, so your district shares one consistent, up-to-date story.

Payments get completed

Requests and reminders reach families through the same channels they already use.

Attendance improves

Proactive, two-way communication enables faster follow-up and real intervention.

Forms and signups get filled

Delivered directly to families, increasing response rates and stronger participation.

See what’s possible

Imagine your district one year later

Districts that make the move to ParentSquare don’t just adopt a new tool—they build a stronger connection with their school community.

  • Families have one place for everything, making it easy to stay informed and involved.
  • Teachers, staff, and coaches spend less time chasing follow-ups and more time supporting students.
  • Districts achieve 100% contactability with a consistent experience across every school–and increased engagement you can measure.

“We reached 99.6 percent of our people in just a few minutes, where we didn’t even have that visibility a year ago.”

Kirk Murdock
Chief Technology Officer
Eagle Mountain-Saginaw ISD (TX)

“Support has been fantastic, and the onboarding process truly stands out as the best we’ve experienced from any vendor. The help desk and training are impressively thorough, and there’s a wealth of professional development available. It’s clear that attention to detail and ongoing support are top priorities, making the whole experience smooth and rewarding for everyone involved.”

Cassie Dietrich
Public Information Director
Dublin City Schools (OH)

“SmartSites is user-friendly, ensures you are ADA compliant, and continues to add elements every day. We love SmartSites!”

Tanae Sump-McLean
Public Information Director
Mooresville Graded School District (NC)

“In our first year with ParentSquare, parent engagement has really taken off! More parents feel in the loop about school events, and there’s been a nice boost in volunteer participation. Families are enjoying how hassle-free the forms and permission slips are.”

Julie Farbarik
Director
Catalina Foothills Unified District (AZ)

“Our experience with ParentSquare has been overwhelmingly positive from a district leadership perspective. The migration from our previous communication platform to ParentSquare was remarkably smooth and efficient, completed in just six weeks.”

Dustin Hardin
Chief Technology Officer
Clear Creek ISD (TX)
01 / 05
Trusted by districts nationwide

40% of families use ParentSquare

99% district retention

#1 recognized by G2 Reviews

4.5+ stars in App Store ratings

We’ve made switching easy

Often, the biggest fear around switching platforms is the transition. We’ve spent years building an onboarding process specifically designed to remove those barriers.

  • Automated SIS sync
  • Dedicated implementation team
  • Ongoing support–always included
  • Year-round opportunities to connect with peers

Frequently asked questions

How difficult is it to switch to ParentSquare?

Switching is straightforward. Our team handles onboarding, data integration, and training so your district can get up and running quickly—with minimal disruption.

ParentSquare supports districts through onboarding, SIS integration, launch planning, staff training, family communication resources, and ongoing customer support. The goal is to make the transition manageable for district teams, school staff, and families—not just to turn on a new tool.

What is ParentSquare, and how is it different from other school communication tools?

ParentSquare is the family engagement infrastructure that brings together school communication, attendance, websites, payments, and more into one secure, easy-to-use system, helping schools replace multiple disconnected tools with a single solution.

Unlike other communication apps that focus only on messaging, ParentSquare is designed to help schools reach and engage every family. With multi-channel delivery (text, email, app, and voice) and automatic two-way translation in 190+ languages, a typical ParentSquare district reaches 99.4% of families. You can only engage the families you can reach. ParentSquare also includes AI and data insights that improve message clarity, reduce staff workload, streamline workflows, and help district leaders make more impactful decisions.

Trusted by 40% of U.S. families, ParentSquare delivers a more connected, inclusive, and effective approach to school communication and engagement.

Do families need to download an app?

No. Families can engage via text, email, or app—whatever works best for them. That’s how we ensure you reach every family, not just the ones who download an app.

The app is available for families who want it, but core communication does not depend on every family downloading or regularly checking an app.

What happens to our existing tools?

ParentSquare replaces multiple disconnected systems with one unified platform. Many districts consolidate messaging, forms, websites, and more—reducing complexity and cost.

How do you ensure we reach every family?

With multi-channel delivery and built-in translation in 190+ languages, ParentSquare helps districts achieve near-complete contactability—often in the high 90s within weeks. The typical ParentSquare district reaches 99.4% of families.

Can we switch mid-year, or do we have to wait?

You can switch at any point. Many districts have chosen to onboard mid-year specifically because it’s when communication pain is most visible. We’ll work around your calendar to make the transition as smooth as possible.

Will our staff actually adopt it?

Yes. ParentSquare is designed for ease of use, with familiar workflows and minimal training required. Because everything is in one place, adoption happens quickly across teams.

How can we measure success?

ParentSquare gives districts visibility into reach, contactability, delivery, engagement, and participation so teams can understand what is working and where follow-up is needed. Districts can use those insights to improve communication practices across schools and better support families who may be harder to reach. With ParentSquare Intelligence, district leaders will be able to uncover engagement insights to inform effective family engagement strategies.

ParentSquare
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