Vice President of Marketing
Posted 05/04/22 • Santa Barbara, CA or Remote • Full-Time
Who We Are
ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sounds simple? We strive to keep it that way!
Over 10,000 schools and 5 million parents and guardians across the U.S. utilize our platform to stay informed and involved from the way they prefer to be notified – email, text, voice, web, app, social – to the ways they can interact with schools – forms, sign ups, payments, RSVPs, language translations, chat and more.
We just celebrated our 10th anniversary and are excited to continue advancing K-12 communications equity with our intuitive and easy-to-use platform so districts and schools can connect with all parents and guardians.
Who We’re Looking for
We are looking for an experienced and passionate performance marketing leader who can continue and accelerate our growth in the K-12 education market. You think of marketing’s role in the organization holistically, touching every aspect of the sales process and customer experience. You use a data-driven approach for lead generation for sales, creating and navigating partnership opportunities, scaling channel marketing, elevating our company’s brand awareness, and supporting customer loyalty efforts. You’re equally comfortable working as a peer with other leadership team members and rolling up your sleeves with a tight-knit marketing team. Most importantly, you share in our passion for improving the communication and lives of the students and families we serve.
This role will include:
- Developing and managing an annual marketing plan and expense budget.
- Understanding a school-home communications technology platform and refining company and product messaging, branding and positioning.
- Setting quarterly and annual goals for the team that flow from overall company objectives.
- Refining and executing strategies for Account Based Marketing working closely with sales.
- Measuring activities and using marketing automation to drive success.
- Managing and working alongside a team of dedicated marketing generalists.
- Overseeing the development of revenue-generating marketing elements such as product launch plans, partner/channel marketing, competitive research and analysis, sales conference participation, sales collateral, lead generation email sequences, and others.
- Spearheading approaches that raise ParentSquare’s profile generally among non-customers and customers, including content (case studies, newsletters, social media, whitepapers and guides) and other outreach (media relations, news releases, public speaking, placed articles, awards).
Our ideal candidate will have the following:
- 8-10 years of increasing marketing responsibility leading to a current marketing leadership role, ideally with a SaaS or education technology company
- An ownership mindset – ability to thrive in an ambiguous and fast-paced environment with a bias for action
- Experience generating results via a variety of channels including emails, web, blog, public relations, social media, digital advertising. SEO/SEM knowledge is a plus.
- Excellent knowledge of Hubspot, and familiarity with Google Analytics, WordPress and other marketing platforms
- Experience managing agency relationships and multiple internal stakeholders
- Strong attention to detail and organizational skills
- Good general grounding in marketing practices
- Ability to manage multiple projects and people at once
- Willingness to focus on the immediate without losing sight of the long-term goals
The perks of working for us are great!
You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide
- Employer-paid health insurance(including dependent coverage)
- Employer-match 401K retirement savings program
- Stock options
- Health + wellness reimbursements
- Generous PTO
- 14 paid holidays, including your birthday! and additionally time off between Christmas and New Year
We’re a Mac team and are a fully remote company. We’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive. We’re a fully remote company and will equip you with a new MacBook and all the equipment needed to make your home office a truly productive one.
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
