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ON-DEMAND WEBINAR

Navigating K-12 Crisis Communications: Stories from the Front Lines

A crisis rarely stays contained. One inciting incident can lead to rumors, media attention, and pressure to communicate before facts are clear.

This on-demand webinar takes you inside the tough choices district leaders face as a crisis situation unfolds and evolves. You’ll hear from two seasoned K-12 communicators about real incidents that escalated quickly and posed unique challenges and risks.

In the webinar, you’ll explore situations like these:

  • Responding when there is no established playbook for what comes next
  • Deciding who needs to receive an alert and who doesn’t
  • Making the right call when the pressure is on


Learn how to respond to the events that crisis plans don’t fully prepare you for. Watch the on-demand webinar today.

Panelists

Sujata Wycoff Chief of Communications/Press Secretary Boston Public Schools (MA)
Sujata Wycoff

Chief of Communications and Press Secretary
Boston Public Schools (MA)

Sarah Gillam
Sarah Gillam

Assistant Superintendent
Fairbanks North Star Borough School District (AK)

Key Takeaways:

  • Responding when rumors spread faster than verified information
  • Making time-sensitive decisions when key leaders are out of office
  • Deciding whether an incident calls for a targeted alert or a districtwide message
  • What to do when the pressure to communicate builds before the full picture is clear
  • Handling follow-up communication when the situation evolves
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Watch Webinar On Demand

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