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Parental Engagement Strategy: 7 Best Practices


Parental engagement strategies can be complex and teachers don’t have much (if any!) spare time. Here’s a tip to help you make personal connections with parents — all it takes is a few minutes a day! The core concept: sending unexpected, positive messages home. 


Surprise Them With Student Praise


Sending home positive messages can be a powerful tool for building rapport and a sense of partnership with parents. Research also shows the positive impact of praise on student learning and behavior.


What Does It Look Like?

First, let’s imagine you’re a parent. You get a phone call from your child’s teacher:


“Hello, this is Ray Johnson, Julian’s teacher. There’s nothing wrong, I’m just calling to tell you how much I appreciate having Julian in class. Yesterday he was super-focused and had great questions, so I know he cares about school and is working hard. Please let Julian know that he’s doing an awesome job. Thank you!”

How would getting a message like this make you feel?! Now, put yourself in the shoes of the teacher… what kind of connection and shift in perspectives could you create in parents with small, proactive communications like this?


Here’s how you can put this into practice yourself.


Best Practices


1. Set the Stage for Good News


Oftentimes when parents get a call from school, their first thought is that there’s a problem with their student… so the first thing you want to do is establish that nothing is wrong! Try using the opening in the example above, which goes as follows:


“Hi [parent name], it’s [your name], [student name]’s teacher. There’s nothing wrong, I just called to tell you how much I appreciate having [student name] in my class…”

2. Get Specific


Refer to something positive that their child did in class (or via Zoom) that you appreciate! Show that you notice their child and that you do really care. The parent is also likely to tell their child about the call, reinforcing the positive behavior your student showcased.


If you’re in a time crunch, here are some templates you can use and adapt! You can explore examples at the bottom of the page.


“Your student was so _______ today. I saw them [specific example of behavior]”

 

  • Enthusiastic about learning [excitedly talking to a peer about how a caterpillar metamorphosizes into a butterfly]
  • Considerate of others [bring over extra glue bottles for his classmates during art time]
  • Polite [earnestly say thank you after I gave him a new pencil after his first one broke]
  • Honest [admit that they didn’t do their homework]
  • Caring [hug a distressed classmate]
  • Focused [very honed in on the writing task and wasn’t distracted by their deskmate today]
  • Hard-working [finish all of their math problems for both classwork AND homework]
  • Patient [wait their turn to pick up their grammar packet]
  • Lively [bring enthusiasm and energy to their group project]
  • Organized [re-organize their binder — it’s looking very put together!]

“Today in class I really appreciated how they _____”
  • Were so focused on learning the material
  • Helped their classmates
  • Participated without being asked
  • Brought so much positive energy to the classroom
  • Were so helpful in our breakout sessions
  • Brought so much enthusiasm and understanding to our game on Kahoot!

“Your student is the one that I can depend on to _________”

 

  • Ask questions
  • Work well in groups
  • Be prepared
  • Always have a smile
  • Encourage others
  • Stay focused on our work
  • Be creative
  • Bring new ideas and perspectives
  • Expand our vocabulary (in a good way)

“Their work is always ____”

 

  • Submitted on time
  • Great quality
  • Thoughtful and well written
  • Complete with examples and shows their work
  • Well organized and easy to read

“As a teacher, your student is ______”

 

  • A joy to have in class
  • The kind that makes me love teaching
  • Someone I can’t imagine class without!
  • A reminder of why I wanted to be a teacher… I get to work with wonderful students like them!
  • An inspiration — they care so much about our class.


3. Praise Growth and Learning


Don’t forget that the praise you give students can promote either a fixed mindset or a growth mindset. Help support a growth mindset by praising effort and positive change! 

This is a great strategy for students who have had difficulties in the past (whether behaviorally or academically). 

Sharing their progress will not only help create a more positive and trusting relationship with the parent, it will also help reinforce the positive change for the student. Celebrating the little milestones can go a long way! 


Examples:


“[Student name] was so well-behaved today! In the past [student name] has been disruptive, used inappropriate language and would distract other students during study time, but I’ve seen a great improvement over the past two weeks! Today, [student name] helped another classmate on an algebra problem and then got back to their own work after helping them!”

Example positive note to students
“As we discussed, [student name] was struggling with long division when we first started the unit. But the past few days his understanding has really improved! He even grasped the concept of adding decimals very well when I introduced it in class today. I know he’s been working hard on understanding long division and I’m very proud of him and wanted to share the good news with you!” 

“Today in class [student name] made a big effort to participate! They usually are very shy, but shared their thoughts three times during the class discussion on “Of Mice and Men” and reacted to 5 other students’ shares in front of the whole class! I’m so glad they are starting to feel comfortable and confident enough to share their thoughts with the class!”

EXTRA TIP: You can even try complimenting the parent too while you’re at it! Here are some examples for inspiration.

4. Create a Small Daily Habit


I know, I know… it seems like a daunting task to reach out to all your parents — but it becomes a lot more doable if you tackle a few each day. Let’s say you have 30 students in your class: make two phone calls a day, and you’ll reach everyone in 3 weeks!

Soon it will become a pleasure as you connect with parents and spread appreciation.

5. Personal Calls or Texts Are Best

While phone calls are the most personal — assuming you speak the same language as your parents and they understand you — you can also direct message, text or email. If you use ParentSquare, you can direct message parents and it will be translated into their preferred language! 

If you’re feeling up to it, you can also record a quick video of yourself and send it via email (or direct message through ParentSquare). 

6. Keep Timing in Mind

Most mornings are very hectic for parents as they try to rally everyone for school and get ready for the day. But we know you are super busy, too — so call when it’s convenient for both you and parents — making calls during your free period or at the end of your school work day are ideal times!

7. What if They Don’t Answer?

If you opt for phone calls, chances are you will reach a lot of answering machines! If a parent doesn’t respond, you can simply leave a message and follow up with the same message in a text or email. Here’s an intro and outro of what you could say in a follow-up message:

“Hi [parent name]. This is [your name], [student name]’s teacher. I just called to say…

 

[positive note]

I’m so glad to have [student name] in my class! Thank you and have a great rest of your day.”

There you have it! Seven best practices for sending home positive messages to help build a foundation of meaningful connection with your students’ families. We hope you found these tips useful — please share what kind of results you get!


Here Are Some Examples of Messages You Can Send Home:

“Your student is the one that I can depend on to ask questions.”

“As a teacher, your student is a joy to have in class!”

“Your student was so considerate of others today. I saw them bring over extra glue bottles for his classmates during art time.”

“As a teacher, your student is someone I can’t imagine class without!”

“Your student was so focused today. I saw them very honed in on the writing task.”

“Their work is always great quality.”

“Your student was so patient today. I saw them wait their turn to pick up their grammar packet.”

“Your student was so organized today. I saw them re-organize their binder — it’s looking very put together!”

“As a teacher, your student is the kind that makes me love teaching.”

“Your student is the one that I can depend on to stay focused on our work.”

“Today in class I really appreciated how they helped their classmates.”

“Your student is the one that I can depend on to encourage others.”

“As a teacher, your student is an inspiration — they care so much about our class!”

“Your student was so honest today. I saw them admit that they didn’t do their homework.”

“Their work is always complete with examples and shows their work.”

“Your student is the one that I can depend on to be creative.”

“Today in class I really appreciated how they were so helpful in our breakout sessions.”

“Your student was so enthusiastic about learning today. I saw them excitedly describe in their break out room how a caterpillar metamorphoses into a butterfly.”

“Their work is always submitted on time!”

“Today in class I really appreciated how they were so focused on learning the material.”

“Their work is always thoughtful and well-written.”

“Your student was so polite today. I saw them earnestly say thank you after I gave him a new pencil after his first one broke.”

“Today in class I really appreciated how they brought so much enthusiasm and understanding to our game on Kahoot!”

“Your student was so caring today. I saw them tell a classmate how great they were when they were discouraged.”

“Their work is always imaginative and full of creativity.”

“Today in class I really appreciated how they brought so much positive energy to the classroom.”

“Your student was so lively today. I saw them bring enthusiasm and energy to their group project.”

“Today in class I really appreciated how they participated without being asked.”

“As a teacher, your student is a reminder of why I wanted to be a teacher…I get to work with wonderful students like them!”

“Your student is the one that I can depend on to always have a smile.”

“Your student is the one that I can depend on to expand our vocabulary (in a good way).”

“Your student is the one that I can depend on to bring new ideas and perspectives.”

“Your student is the one that I can depend on to work well in groups.”

“Your student was so hard-working today. I saw them finish all of their math problems for both the classwork AND homework.”

“Your student is the one that I can depend on to be prepared.”

“Their work is always well-organized and easy to read.”

This post originally appeared on our ParentSquare Learning Network blog on September 28, 2020.

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