A Crisis Communications Guide for K-12 Leaders: How Districts Can Prepare, Respond, and Rebuild with Confidence
Every district faces unexpected moments—from severe weather and cyberattacks to threats, accidents, or misinformation online. How you communicate in those moments can shape trust for years to come.
This practical best-practice guide is designed for district and school communications leaders who want to strengthen readiness, speed, and consistency when it matters most.
This guide will help you:
- Build and activate a crisis communications team
- Clarify roles, responsibilities, and escalation protocols
- Prepare for common scenarios like weather closures, threats, outages, and misinformation
- Communicate quickly, calmly, and compassionately during an event
- Support recovery and rebuild confidence after a crisis
Inside, you’ll find:
- Common crisis communication challenges and how districts address them
- Guidance on building your crisis comms team and defining who communicates what, where, and when
- Practical ideas for go kits, drills, and setting clear expectations for staff and families
- Best practices for communicating during and after a crisis
- Sample message language for urgent situations
- Examples of how ParentSquare supports timely, multilingual, and inclusive communication
Whether you’re refreshing your district’s emergency communication plan or exploring how a unified platform can support your response, this guide will help you strengthen your crisis communication strategy, build trust with your community, and keep every family informed—before, during, and after a crisis.
Get your free copy of the guide today.
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