Free Crisis Communications Guide for K–12 Leaders
Best practices + ready-to-use urgent message templates to help you prepare, respond, and rebuild trust with confidence.
This practical best-practice guide is designed for district and school communications leaders who want to strengthen readiness, speed, and consistency when it matters most.
What you’ll get
- Ready-to-use urgent message templates for common K–12 emergencies
- Crisis team roles, responsibilities, and escalation checklist
- Guidance for weather closures, threats, outages, and misinformation
- Best practices to communicate quickly, calmly, and compassionately
- Post-crisis steps to rebuild confidence and trust
Get your free copy of the guide today.
Instant download (PDF).
Includes urgent message templates.
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What you’ll get
- Ready-to-use urgent message templates for common K–12 emergencies
- Crisis team roles, responsibilities, and escalation checklist
- Guidance for weather closures, threats, outages, and misinformation
- Best practices to communicate quickly, calmly, and compassionately
- Post-crisis steps to rebuild confidence and trust
- Common crisis communication challenges and how districts address them
- Guidance on building your crisis comms team
- Practical ideas for go kits, drills, and expectations for staff/families
- Best practices for communicating during and after a crisis
- Sample message language for urgent situations
- Examples of how ParentSquare supports timely, multilingual, and inclusive communication
Whether you’re refreshing your district’s emergency communication plan or exploring how a unified platform can support your response, this guide will help you strengthen your crisis communication strategy, build trust with your community, and keep every family informed—before, during, and after a crisis.
Sample pages inside: templates, checklists, and sample language.
- Ready-to-use urgent message templates for common K–12 emergencies
- Crisis team roles, responsibilities, and escalation checklist
- Guidance for weather closures, threats, outages, and misinformation
- Best practices to communicate quickly, calmly, and compassionately
- Post-crisis steps to rebuild confidence and trust
Sample pages inside: templates, checklists, and sample language.