2025 ParentSquare School-Year Wrap: Turning Communication Into Connection

Superlatives, stories, and standout moments from a year of meaningful school-home communication. ​

It’s been quite the year, and before we head into summer, let’s flip through the highlights. 

Across the country, districts used ParentSquare to connect with families, reduce costs, and simplify communication. And within those districts, you played a key role—showing what’s possible when engagement is intentional, accessible, and effective. 

This school-year wrap is all about your impact, your wins, and the tools and features that helped you get there. Let’s celebrate the moments (and metrics) that made this year unforgettable.

Yearbook Superlatives: Your Communication Wins, Highlighted​

Most Likely to Save Big:

Secure Documents and Auto Notices

You took the paper out of paperwork this year. By going digital, schools delivered millions of secure documents directly to families and automated messages that used to go home on paper.

10.3 million secure documents sent

$7.8 million saved in postage alone

Thousands of staff hours saved for what matters most: your students

Secure Document
“No envelopes? No problem.”

“We calculated a cost savings in materials (envelopes, letters, postage) and labor hours from using ParentSquare instead of sending out physical letters when students met certain absence accrual thresholds. We believe it is saving us $165k+ a year for that task alone!”

Renee Ryon, Director of Communications & Public Relations, Dysart Unified School District (23,000+ students)

Most Likely to Cut Your Writing Time in Half:

AI Alt Text and Post Rewrite with AI

This year, AI helped your teams work smarter. From accessibility improvements to message clarity, ParentSquare’s AI tools made communication faster and easier.

9.9 million image descriptions generated with AI (saving approximately 165,000 staff hours!)

70,000 posts rewritten with Post Rewrite with AI to polish tone and boost engagement

AI Tools
 “The teacher’s pet
for time-saving tech.”
AI Tools
 “The teacher’s pet
for time-saving tech.”

Most Likely to Cut Your Writing Time in Half:

AI Alt Text and Post Rewrite with AI

This year, AI helped your teams work smarter. From accessibility improvements to message clarity, ParentSquare’s AI tools made communication faster and easier.

9.9 million image descriptions generated with AI (saving approximately 165,000 staff hours!)

70,000 posts rewritten with Post Rewrite with AI to polish tone and boost engagement

Most Likely to Turn Communication into Contributions:

ParentSquare Pay

Districts didn’t just talk to families, they also gave them one easy place to pay.

$100,000+ collected through ParentSquare Pay (including for an international fundraiser) by Sunnybrook School District 171, a district of approximately 1,000 students—now that’s major savings!

“No checks to chase.
No stamps to stick.”
Virtual Phone
“Because the right call
makes all the difference.”

The Chattiest:

Virtual Phone

From last-minute reminders to meaningful one-on-one check-ins, schools turned to Virtual Phone to strengthen family connections.

500,000 calls placed and received by schools this year (each one backed by call logs, recording, and context, all in one place).

“Teachers use Virtual Phone to call parents to discuss student progress and goals. For many families, these conversations were a new and welcomed experience—leading to a 40% increase in response rate to parent-teacher conference scheduling.

Gary Lambert, Director of IT, Communications, and Security at Beekmantown Central School District (2,000+ students)

The Chattiest:

Virtual Phone

From last-minute reminders to meaningful one-on-one check-ins, schools turned to Virtual Phone to strengthen family connections.

500,000 calls placed and received by schools this year (each one backed by call logs, recording, and context, all in one place).

Virtual Phone
“Because the right call
makes all the difference.”
“Teachers use Virtual Phone to call parents to discuss student progress and goals. For many families, these conversations were a new and welcomed experience—leading to a 40% increase in response rate to parent-teacher conference scheduling.

Gary Lambert, Director of IT, Communications, and Security at Beekmantown Central School District (2,000+ students)

Most Decluttered Tech Stack:

One Unified Platform

This year, districts trimmed their tech stacks by consolidating tools into one unified platform—saving time, cutting costs, and streamlining communication. 

Whether you’re a new customer or a long-time user, one thing is clear: with ParentSquare, you can do more with less. Cheers to everyone who: 

  • Replaced disconnected tools with a single, integrated platform
  • Saved time by eliminating extra logins and reducing the number of tools staff have to manage
  • Lowered costs while improving district-wide communication and consistency
One Unified Platform

“Why use multiple tools
when one does it all?”

“We chose ParentSquare because we were able to replace more than three vendors with just one product. The pricing was also advantageous because we were able to save money without having so many products.

Patrick Mitchell, Director of Technology, Columbia County School District (9,000+ students) 

“Your district, your story—
beautifully told.”

Best in Brand:

Smart Sites

This year, districts elevated their digital presence with Smart Sites—branded, accessible websites that reflect your values and welcome your communities.

  • Easy navigation and mobile-friendly design
  • Cohesive district branding across pages
  • Streamlined updates and content management

“I love how everything is component-based, so it’s easy to customize pages ourselves without needing a development team to code things for us. The support from the Smart Sites team is next-level!

Kendra Burt, Digital Media Specialist, Clovis Unified School District (25,000+ students) 

Best in Brand:

Smart Sites

This year, districts elevated their digital presence with Smart Sites—branded, accessible websites that reflect your values and welcome your communities.

  • Easy navigation and mobile-friendly design
  • Cohesive district branding across pages
  • Streamlined updates and content management
“Your district, your story—
beautifully told.”

“I love how everything is component-based, so it’s easy to customize pages ourselves without needing a development team to code things for us. The support from the Smart Sites team is next-level!

Kendra Burt, Digital Media Specialist, Clovis Unified School District (25,000+ students) 

Best in Show (and Tell):

Studio Editor

You turned everyday updates into engaging narratives with Studio Editor—no third-party email marketing platform required.

470,000 newsletters created and published with Studio Editor.

$3,500, the average cost per year of other school newsletter platforms, while Studio Editor is included with ParentSquare—so you can focus on storytelling, not software subscriptions.

Studio Editor
“Newsletters that feel more newsworthy.”
graduation cap sitting on stack of books next to certificate

“Great communication
starts with confident
communicators.”

Most Likely to Be a Lifelong Learner:

Confident Communicators

You didn’t just adopt new tools—you leaned in, asked questions, and made the most of ParentSquare. This year, thousands of educators built their skills and confidence through free ParentSquare training.

11,000+ users attended a training session

350+ Daily and Spotlight Webinars were hosted to support ongoing learning

Most Likely to Be a Lifelong Learner:

Confident Communicators

You didn’t just adopt new tools—you leaned in, asked questions, and made the most of ParentSquare. This year, thousands of educators built their skills and confidence through free ParentSquare training.

11,000+ users attended a training session

350+ Daily and Spotlight Webinars were hosted to support ongoing learning

graduation cap sitting on stack of books next to certificate

“Great communication
starts with confident
communicators.”

Most Popular on Campus:

Mondays and Fridays

You kept families in the loop all year long—and when it came to peak posting days, Mondays and Fridays led the charge.

3 million posts published by schools on Mondays and Fridays, making them the most popular days for posts on ParentSquare.

calendar

“Mondays and Fridays:
your communication MVPs.”

Why It Matters

pink squiggle

This wrap isn’t just a look back, it’s a celebration of the difference you made. Your impact is clear—in the time you saved, the families you engaged, the resources you optimized, and the trust you built. Every message sent, form filled, and connection made was a step toward a more vibrant, supported school community.

You didn’t just use ParentSquare—you brought communication to life in new and meaningful ways, strengthening the bonds between school and home.

Thank you for letting us be a part of your journey this year. We’re honored to support the incredible work you do, and we’re excited for what’s ahead!

Want to do even more with ParentSquare?

Let’s talk about how tools like Smart Sites, Payments, Virtual Phone and more can support your district’s goals for 2025–26.

Not using ParentSquare yet? Let’s change that.

Book a time to see how we can simplify and unify communication at your district.